Shabuyaki /
First open in Plaza Festival, Shabuyaki by Tounan aspires to deliver a new dining experience with an adorable brand mascot to tell their brand story. Yuki-chan as brand mascot embodies the young, fun, and adventurous characteristics in millennials who are willing to go for an adventure for an exquisite dining experience. The usage of bright colors & playful typography emphasizes the overall fun and fresh image.
Project Year: 2019
Agency: Kamarupa Design Group
Creative Director: Rizky Fernando
Art Director: Indra Arif
Graphic Designer: Valerie Christi-Ann Emmelee, Desi Ermania, Nadine Naomi
THANK YOU!
